The term ‘eco-friendly’ has become a bit of a buzzword in the industry recently, making it tricky to sort through which brands really live up to their environmentally friendly claims. Whether you’ve been shopping eco-friendly for a while, or you’re trying to make a conscious effort to make better buying choices, these claims thrown around can make finding the right brands and products for you a minefield.
To save you hours of trawling through websites, magazines and product labels, we’ve rounded up the best eco friendly makeup brands for you, so that you can find the best products while maintaining your own personal standards…
Aloe Vera Mascara
Plastic free and made from natural ingredients, ZAO is one of the best high performance eco-friendly makeup brands on the market. Refillable, palm-oil free and full of natural ingredients including organic shea butter, caster oil and of course, aloe vera, this mascara is a staple piece for your eco-friendly collection. Creating intense definition, durability and volume, the mascara also nourishes, for stronger and healthier lashes that are defined.
Lip, Cheek and Eye Balm
Axiology states that they are ‘100% evil free’, and that they ‘make the most ethical lipstick on the planet’. The Axiology 3-in-1 crayons are plastic free and zero waste. Available in a wide range of colours, they can be used on the lips, cheeks and eyes.
Future Skin Oil Free Gel Foundation
Chantecaille believes in the healing powers of flowers and plants, basing all of its formulas on pure ingredients. As big supporters of eco-friendly causes, the brand gives back to charities that protect wild species and spaces. The Future Skin Oil Free Gel Foundation provides an ultra lightweight finish, offering buildable coverage free from chemicals, as well as vegan and cruelty free.
Pretty in Bloom Foundation
Origins offer an option to return their packaging to them to recycle, and they have also partnered with the National Trust to plant 25,000 trees across the UK and the American Forest Global Re-leaf. Pretty in Bloom is a 24-hour wear lightweight foundation that’s made from re-purposes flower waxes, which are usually left unused and wasted after extracting scented oils from flowers.
Organic BB Cream
INIKA is an organic and cruelty free certified makeup brand that originates from Australia. They use all natural ingredients, with no chemicals used in the making of, or in their product range. The INIKA BB Cream creates an even complexion that will last all day, while also nourishing the skin with the likes of prickly pear oil, pomegranate seed oil and jojoba oil.
6. & Other Stories
Eye Colour Palette
Not necessarily known as an eco-friendly brand, & Other Stories have introduced environmentally friendly elements to their makeup range. They offer a recycling service for their makeup packaging, and make every effort to keep all packaging to a minimum. The Eye Colour Palette comes in a variety of shades and offers long lasting colour – simply take the packaging in store when finished and receive 10% off your next purchase.
7. Aether Beauty
Pure Diamond Highlighter
Vegan and made from organic ingredients, Aether are also doing what they can to be eco-friendly too, by reducing its carbon footprint by 25% from making packaging from recycled materials and using carbon-neutral shipping. The Pure Diamond Highlighter creates an illuminating glow, and can be applied anywhere on the face and body.
Certified Organic Baked Blush
All of Antonym’s makeup is certified by ECOCERT. This means its products and packaging are verified to meet various environmental standards. In addition, their makeup is also cruelty free. The Certified Organic Baked Blush is a great way to add a touch of colour and subtle sheen, for that highly sought after glow.
9. Love the Planet
Plastic Free Foundation
This Scottish beauty brand create mineral makeup that’s vegan, cruelty free, palm oil and paraben free, In addition, it’s dispatched in plastic-free packaging in reusable tins, and compostable refill pouches. The Plastic Free Foundation features a mineral based formula, is buildable and available in a wide range of shades.
10. Nicmac Beauty
Plastic Free Eyeshadow Palette
Nicmac is a British beauty brand that is plastic free. The brand was created in response to the unnecessary use of plastic in eyeshadow palettes. The Plastic Free Eyeshadow Palette by Nicmac features a magnetic base so that you never have to throw it away – simply top up with plastic free refills to continue using.
11. Kamilla Cosmetics
Rose Red Lip Balm
Handmade and presented in metal tins and glass bottles, Kamilla Cosmetics are a small UK plastic free beauty brand. With a lovely soft pink-red tint, the Rose Red Lip Balm is natural and hydrating, offering a touch of colour.
With lots of options available, it’s easy to find a brand that suits your needs while helping you live a more eco-friendly lifestyle. For more advice on making other changes to your lifestyle to benefit the environment, check out our guides.
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